When a lot of people hear the term ‘VA’/’Virtual Assistant’, what they hear is ‘admin assistant’. But there are a LOT of VAs out there, and they all have their preferred niche, whether that be working for a particular industry or doing certain kinds of tasks. Which is lucky, because when I hear ‘admin assistant’ I immediately think of two things: spreadsheets, and someone who carries out necessary, but relatively mundane tasks.

While some of what I do for my clients could be classed as basic admin (though very rarely has anything to do with spreadsheets – thank goodness!), my role is usually more of a mixture of tech support, website support and content marketing. (One instance where I actually do use spreadsheets: recording KPIs – key performance indicators – for webinars.)

So, as an online coach (or someone who’s about to move your coaching online) what can a VA do to support you?

 

1. Manage session recordings

As an online coach you’re probably using something like Zoom for one-to-one and/or group coaching sessions. A regular task for me is to download the recordings, upload to a video platform, password protect and share with the participants by email. It’s not rocket science, but it does take time – time that you could be using to coach more clients, or develop content.

 

2. Create and publish blog posts

This can be done a few different ways: sometimes the client gives me a draft to proof and edit; sometimes I get a video or audio recording, or I might be given a title and a few bullet points and asked to develop a post from there. Handing this task over frees up a lot of time – and it’s not just the writing, editing and proofing. Sourcing stock images or creating customised covers, and then getting the blog post published on WordPress, with the right SEO and social media sharing options, all eats up time that you could be using for something only you can do.

 

3. Manage your email list

Whether you’re using Mailchimp, Infusionsoft or one of the many platforms in between, if you’re building and managing a large contact list it’s always handy to have some support with tagging, automations, segments and GDPR compliance.

 

4. Repurpose and schedule content

In an ideal world, you make it once (video) and your VA edits it, gets it captioned and transcribed, and then repurposes it as audio, blog, newsletter and social media images. And once all that’s done, posts it to social media and then loads it up in your social media scheduler as evergreen content that will continue to work for you. So you’ve spent maybe 20-30 minutes of your time, and the rest gets taken care of.

 

5. Create landing pages for your products and events

You have a website, but when you’ve got a new product, a special price for your membership site, or a speaking event coming up you’re going to want a separate landing page (either on your site or on a dedicated platform such as Leadpages) to capture interest and makes sales. And you’re going to need it to integrate with your CRM or email marketing platform, so those sales and email addresses are recorded.

 

6. Build automations

Following on from number 5, this is one of my favourite tasks to geek out with. All email marketing platforms allow you to create automations (of varying degrees of complexity) and some of them can do some extremely clever things indeed. I get a huge amount of satisfaction from building an automation that will deliver emails, add tags, grant access to different areas of a membership site and send contacts down different paths depending on certain criteria. And setting this up means that everything runs smoothly in the background, while the work only needs to be done once.

 

7. Design lead magnets

It’s pretty standard to offer an attractive freebie that solves a problem, in order to get people to sign up to your mailing list and move them towards being a paying customer. Chances are you’ll want to write these yourself, but you probably don’t want to be spending your time designing them.

 

8. Keep your website secure and updated

I trained in web design years ago, but lots of good VAs know WordPress and will be able to do things like update your plugins, maintain site security and edit page content. As well as creating blog posts, I often build additional web pages for clients, source new plugins and upload content for downloads.

 

9. Support your live and evergreen webinars

This is something I learned recently – how to set up EasyWebinar and integrate with an email marketing platform to deliver post-webinar emails, set an expiry date, manage tagging and track actions, for either a live, one-off webinar, or an evergreen webinar

 

10. Build and manage your membership site and online programmes

Whether you’re using a platform (such as Teachable or Thinkific) or your membership site is embedded in your WordPress website, having someone on hand who understands the techie stuff and can make it all ‘go’ is invaluable. I support clients with both, and I’m currently in the process of getting AccessAlly accreditation (that’s a plugin that allows you to build a WordPress membership site and integrate it with your email marketing platform).

It’s also helpful to have someone to help you with transforming your raw content into branded, visually engaging videos, PDFs and downloads – and getting the whole thing organised into a user-friendly layout.

Are you planning to launch a membership site in 2019/2020?

I support my clients with building, marketing and managing their memberships and online courses, helping them to:

  • Create and upload course content
  • Join the dots behind the scenes to automate processes and make things run smoothly
  • Find the right apps and tools
  • Integrate their CRM, course delivery and marketing

If you'd like to have a chat about your membership, you can get in touch to arrange a free 30 minute chat here.

I'm looking forward to finding out more about you, your business, and your goals for the coming year.

When a lot of people hear the term ‘VA’/’Virtual Assistant’, what they hear is ‘admin assistant’. But there are a LOT of VAs out there, and they all have their preferred niche, whether that be working for a particular industry or doing certain kinds of tasks. Which is lucky, because when I hear ‘admin assistant’ I immediately think of two things: spreadsheets, and someone who carries out necessary, but relatively mundane tasks.

While some of what I do for my clients could be classed as basic admin (though very rarely has anything to do with spreadsheets – thank goodness!), my role is usually more of a mixture of tech support, website support and content marketing. (One instance where I actually do use spreadsheets: recording KPIs – key performance indicators – for webinars.)

So, as an online coach (or someone who’s about to move your coaching online) what can a VA do to support you?

1. Manage session recordings

As an online coach you’re probably using something like Zoom for one-to-one and/or group coaching sessions. A regular task for me is to download the recordings, upload to a video platform, password protect and share with the participants by email. It’s not rocket science, but it does take time – time that you could be using to coach more clients, or develop content.

2. Create and publish blog posts

This can be done a few different ways: sometimes the client gives me a draft to proof and edit; sometimes I get a video or audio recording, or I might be given a title and a few bullet points and asked to develop a post from there. Handing this task over frees up a lot of time – and it’s not just the writing, editing and proofing. Sourcing stock images or creating customised covers, and then getting the blog post published on WordPress, with the right SEO and social media sharing options, all eats up time that you could be using for something only you can do.

3. Manage your email list

Whether you’re using Mailchimp, Infusionsoft or one of the many platforms in between, if you’re building and managing a large contact list it’s always handy to have some support with tagging, automations, segments and GDPR compliance.

4. Repurpose and schedule content

In an ideal world, you make it once (video) and your VA edits it, gets it captioned and transcribed, and then repurposes it as audio, blog, newsletter and social media images. And once all that’s done, posts it to social media and then loads it up in your social media scheduler as evergreen content that will continue to work for you. So you’ve spent maybe 20-30 minutes of your time, and the rest gets taken care of.

5. Create landing pages for your products and events

You have a website, but when you’ve got a new product, a special price for your membership site, or a speaking event coming up you’re going to want a separate landing page (either on your site or on a dedicated platform such as Leadpages) to capture interest and makes sales. And you’re going to need it to integrate with your CRM or email marketing platform, so those sales and email addresses are recorded.

6. Build automations

Following on from number 5, this is one of my favourite tasks to geek out with. All email marketing platforms allow you to create automations (of varying degrees of complexity) and some of them can do some extremely clever things indeed. I get a huge amount of satisfaction from building an automation that will deliver emails, add tags, grant access to different areas of a membership site and send contacts down different paths depending on certain criteria. And setting this up means that everything runs smoothly in the background, while the work only needs to be done once.

7. Design lead magnets

It’s pretty standard to offer an attractive freebie that solves a problem, in order to get people to sign up to your mailing list and move them towards being a paying customer. Chances are you’ll want to write these yourself, but you probably don’t want to be spending your time designing them.

8. Keep your website secure and updated

I trained in web design years ago, but lots of good VAs know WordPress and will be able to do things like update your plugins, maintain site security and edit page content. As well as creating blog posts, I often build additional web pages for clients, source new plugins and upload content for downloads.

9. Support your live and evergreen webinars

This is something I learned recently – how to set up EasyWebinar and integrate with an email marketing platform to deliver post-webinar emails, set an expiry date, manage tagging and track actions, for either a live, one-off webinar, or an evergreen webinar

10. Build and manage your membership site and online programmes

Whether you’re using a platform (such as Teachable or Thinkific) or your membership site is embedded in your WordPress website, having someone on hand who understands the techie stuff and can make it all ‘go’ is invaluable. I support clients with both, and I’m currently in the process of getting AccessAlly accreditation (that’s a plugin that allows you to build a WordPress membership site and integrate it with your email marketing platform).

It’s also helpful to have someone to help you with transforming your raw content into branded, visually engaging videos, PDFs and downloads – and getting the whole thing organised into a user-friendly layout.

Are you planning to launch a membership site in 2019/2020?

 I support my clients with building, marketing and managing their memberships and online courses, helping them to:

  • Create and upload course content
  • Join the dots behind the scenes to automate processes and make things run smoothly
  • Find the right apps and tools
  • Integrate their CRM, course delivery and marketing

If you'd like to have a chat about your membership, you can get in touch to arrange a free 30 minute chat here.

I'm looking forward to finding out more about you, your business, and your goals for the coming year.