About me

I love to help business owners like you sort out your tech and content - so you can focus on growing your audience and your business.

I'll work with you to achieve your goals and share your ideas, your products and your passion for what you do.

I’m based in Cardiff, South Wales, but as I work remotely I work with clients all over the UK (and further afield!). I've worked with a wide range of clients over the past four years, including CEOs, top level business coaches and training companies.

Prior to starting my business my background was in web design and education (I have an English degree and taught English and media studies to high school students - until I realised I enjoyed doing more than teaching!).

My clients value my services because I bring tech skills, design skills, writing skills, logical thinking and problem solving. Most importantly, I'm able to bring all these different skills together to provide a wide range of services effectively - so if you're not ready to build a virtual team yet, you can still get things done to a high standard.

If you're looking for someone visually creative, efficient and accurate, and good with writing, tech and strategic thinking, you're in the right place. I'll listen to what you want and work with you to join the dots behind the scenes and make the online aspects of your business run smoothly, look great and feel effortless.

Amy Richards

About me

I’ve been working with life and business coaches (and other online business owners) since 2015. Before that, I taught English and media studies in high schools for 12 years. I also trained as a web designer too long ago to mention, and have held various administrative roles over the years too.

Cardiff Women LGBT+ group

In 2010 I set up Cardiff Women, a social group for LGBT+ women in the city where I live. We celerated our 10th anniversary in October 2020, and in August 2020 I was honoured to be included on the Wales Pinc List, a list of Wales’ most influential LGBT+ people that celebrating LGBT contributions, for my work starting and running the group. (You’ll find me at number 26!)

If you identify as an LGBT+ woman and live in Cardiff or the surrounding areas, you can join the group on Facebook here.

Squarepeg Podcast

In October 2020 I launched a podcast! This is a passion project for me, in which I interview other late dignosed autistic women (I was diagnosed autistic when I was 37) about their experiences of diagnosis and life, work and relationships as autistic women.

You can find out more about the Squarepeg podcast, and listen on your preferred platform, here.

Helping you reach your audience

  • Website design and build
  • Email marketing (Ontraport, ActiveCampaign, ConvertKit, Mailerlite)
  • Proofreading and copy editing (blog posts, website content, newsletters, email sequences)

Helping you grow

  • Online course/program/memberships creation
  • Content strategy
  • Advice on platforms/apps/tech

Helping you reach your audience

  • Website design and build
  • Email marketing (Ontraport, ActiveCampaign, ConvertKit, Mailerlite)
  • Proofreading and copy editing (blog posts, website content, newsletters, email sequences)

Helping you grow

  • Online course/program/memberships creation
  • Content strategy
  • Advice on platforms/apps/tech

How my clients feel about working with me…

“Amy is a very gifted individual. She can develop systems, project manage, research, design, market and strategically plan. She’ll bring you options and solutions – and come up with ideas you hadn’t even thought of! Do not underestimate the value of what she can bring to your business.”

Lindsay Cordery-Bruce

CEO The Wallich

“Amy has been an incredible asset to me and my business. She has been able to absorb my thought processes and create exactly what I want. She is creative and is able to develop my message with accuracy and clarity.

Content creation is an exceptional skill of hers, specifically newsletters, blogs and social media posts. She is invaluable and I would highly recommend partnering with her.”

Dr Liza Thomas

GP and mind-body medicine practitioner, Revive Prescribed

“Amy is one of those rare jewels of people you meet in life. Thorough, creative and in your corner. Her skills are more vast than you would at first realise and for those wanting to grow an online business and engage your audience then look no further. She will get in the creative circle with you, and then implement it for you – big result all round. Can’t recommend her highly enough.”

Angela Durrant

Voice and communication coach, The Visible Club, Maverick Communication, Making Singing Easy

“In addition to Amy’s technical knowledge, she’s bloomin’ brilliant at editing copy and I was mahoosively impressed with how she took a webinar I’d ran and turned it into a 10-point summary. Again, that would have taken me days (and on top of all of my other responsibilities as a business owner).”

Victoria Tretis

VA trainer and coach

“Amy is an incredible. She has eye for detail and has gone above and beyond for me and the team many times. After three years, it’s a joy to say how much I love working with her and long for it to continue as long as possible.”

Suzy Ashworth

Quantum Transformation and Embodiment Coach

Amy really takes time to understand her client’s needs, has super knowledge of many systems, is visually creative and incredibly efficient. Amy has designed several sales and landing pages for me and I have no hesitation recommending her.

Glyniss Trinder

Transformational Mindset Mentor