So, just in case you haven’t seen my posts (or, if you’re one of my clients, read my emails or my overexcited Whatsapp messages!) I just got back from Content Live, Janet Murray’s brilliant two day social media conference/workshop for entrepreneurs. The plan was to learn as much as I could to sort out my own social media (to date: inconsistent, haphazard and not getting me very far) and at the same time pick up some useful tips and ideas to help my clients.

I learned so much – including a lot of detail on the nitty-gritty of the different platforms, recommended apps and tools to help with content creation and SEO, and lots of ideas for what sorts of content to create and how to segment and engage your audience.

Not to mention the time spent planning my own content for 2019 – the first time I have EVER sat down with a diary planner and pinned down my ideas. I’ve always struggled with topics and what to write, but it’s surprising how many ideas you can come up with when there’s a woman with a stopwatch at the front and you’re got 3 minutes to come up with 14 blog post titles. No pressure.

I probably absorbed enough information in those two jam-packed days to fill a book (and now I’m too busy planning my social media for 2019 to write one), so the following are five broad ideas from the event that inspired or resonated with me… including a lightbulb moment that solved a dilemma I’ve struggled with since starting my business four years ago!

 

Be a rockstar on three platforms – or a superstar on one

Don’t be average on all. Choose your platform/s carefully (where are your audience? Which platforms do you feel at home on and enjoy using?) then focus on being awesome on them. Social media can take up a lot of time, so invest your time and energy wisely.

 

Choose a theme for each month and build your content around this

That way, rather than pulling ideas out of your head at random, you’ll be able to make a list of topics around that central theme (don’t drag it out – set a timer!) and plan your videos, podcast episodes, blog posts and images.

Not only will your planning feel easier, but your content will seem more coherent. You can build themes around key dates, events or products in your business, as well as bringing in wider industry themes and national awareness days.

 

Create content that provides a solution to your audience’s problems

Hint: you need to find out what these are! Make a post that asks your audience questions; think back to the questions you’ve been asked by your clients or customers lately. It’s surprising how many you can come up with when you start writing them down.

Then create your educational content: teach your audience what they want to know. Give EVERYTHING away (even your best stuff!) as this will get them to trust you – as well as making them wonder what they will get if they buy from you. [Note: this definitely works. How do you think I ended up at Content Live in the first place…?]

 

The headline is the most important bit

Why spend hours writing a blog post only to dash off a ropey title in two seconds at the end? The headline is the bit that will make your audience decide whether to read, watch or listen to what you have to say. It’s also important for SEO, so your title could determine whether anyone sees your post at all.

So if you’re spending four hours writing a blog post, the title deserves at least half an hour of your time. (And if you’re wondering how the heck it could take that long, remember this includes keyword planning and testing.)

 

Lightbulb moment: If you’re struggling to come up with or plan your content, maybe the problem isn’t in the planning…

Maybe the problem lies in your business strategy or business design. I have to admit, this one hit home with me, and it smarted. I’ve always struggled with what to write (frustrating, as I know I can write and I enjoy doing it) and I’ve made all kinds of excuses for the fact that I don’t blog, create videos or even post regularly on social media.

But unless you’ve got a solid brand identity and a clear vision for your business (i.e. you know who you are and where you’re headed) how can you come up with a consistent social media strategy?

This was a lightbulb moment for me. I’ve been going through a period of transition in my business lately, and am about to go through a rebranding process, so this really resonated. But thanks to Content Live I am now ready to focus on the Who, What and Why as I plan and execute my 2019 social media strategy.

Watch this space.

Are you planning to launch your membership site in 2020?

I support my clients with building, marketing and managing their memberships and online courses, helping them to:

  • Plan, create, edit and upload course content
  • Join the dots behind the scenes to automate processes and make things run smoothly
  • Integrate CRM, course delivery and marketing

If you'd like to have a chat about getting some support with your membership, you can get in touch to arrange a free 30 minute chat here.

I'm looking forward to finding out more about you, your business, and your goals for the coming year.

So, just in case you haven’t seen my posts (or, if you’re one of my clients, read my emails or my overexcited Whatsapp messages!) I just got back from Content Live, Janet Murray’s brilliant two day social media conference/workshop for entrepreneurs. The plan was to learn as much as I could to sort out my own social media (to date: inconsistent, haphazard and not getting me very far) and at the same time pick up some useful tips and ideas to help my clients.

I learned so much – including a lot of detail on the nitty-gritty of the different platforms, recommended apps and tools to help with content creation and SEO, and lots of ideas for what sorts of content to create and how to segment and engage your audience.

Not to mention the time spent planning my own content for 2019 – the first time I have EVER sat down with a diary planner and pinned down my ideas. I’ve always struggled with topics and what to write, but it’s surprising how many ideas you can come up with when there’s a woman with a stopwatch at the front and you’re got 3 minutes to come up with 14 blog post titles. No pressure.

I probably absorbed enough information in those two jam-packed days to fill a book (and now I’m too busy planning my social media for 2019 to write one), so the following are five broad ideas from the event that inspired or resonated with me… including a lightbulb moment that solved a dilemma I’ve struggled with since starting my business four years ago!

 

Be a rockstar on three platforms – or a superstar on one

Don’t be average on all. Choose your platform/s carefully (where are your audience? Which platforms do you feel at home on and enjoy using?) then focus on being awesome on them. Social media can take up a lot of time, so invest your time and energy wisely.

 

Choose a theme for each month and build your content around this

That way, rather than pulling ideas out of your head at random, you’ll be able to make a list of topics around that central theme (don’t drag it out – set a timer!) and plan your videos, podcast episodes, blog posts and images.

Not only will your planning feel easier, but your content will seem more coherent. You can build themes around key dates, events or products in your business, as well as bringing in wider industry themes and national awareness days.

 

Create content that provides a solution to your audience’s problems

Hint: you need to find out what these are! Make a post that asks your audience questions; think back to the questions you’ve been asked by your clients or customers lately. It’s surprising how many you can come up with when you start writing them down.

Then create your educational content: teach your audience what they want to know. Give EVERYTHING away (even your best stuff!) as this will get them to trust you – as well as making them wonder what they will get if they buy from you. [Note: this definitely works. How do you think I ended up at Content Live in the first place…?]

 

The headline is the most important bit

Why spend hours writing a blog post only to dash off a ropey title in two seconds at the end? The headline is the bit that will make your audience decide whether to read, watch or listen to what you have to say. It’s also important for SEO, so your title could determine whether anyone sees your post at all.

So if you’re spending four hours writing a blog post, the title deserves at least half an hour of your time. (And if you’re wondering how the heck it could take that long, remember this includes keyword planning and testing.)

 

Lightbulb moment: If you’re struggling to come up with or plan your content, maybe the problem isn’t in the planning…

Maybe the problem lies in your business strategy or business design. I have to admit, this one hit home with me, and it smarted. I’ve always struggled with what to write (frustrating, as I know I can write and I enjoy doing it) and I’ve made all kinds of excuses for the fact that I don’t blog, create videos or even post regularly on social media.

But unless you’ve got a solid brand identity and a clear vision for your business (i.e. you know who you are and where you’re headed) how can you come up with a consistent social media strategy?

This was a lightbulb moment for me. I’ve been going through a period of transition in my business lately, and am about to go through a rebranding process, so this really resonated. But thanks to Content Live I am now ready to focus on the Who, What and Why as I plan and execute my 2019 social media strategy.

Watch this space.

Are you planning to launch a membership site in 2020?

I support my clients with building, marketing and managing their memberships and online courses, helping them to:

  • Create and upload course content
  • Join the dots behind the scenes to automate processes and make things run smoothly
  • Integrate CRM, course delivery and marketing

If you'd like to have a chat about your membership, you can get in touch to arrange a free 30 minute chat here.

I'm looking forward to finding out more about you, your business, and your goals for the coming year.